About Us

Here is what I love and why I do it…

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My name is Reenie Assa. I am a pharmacist and throughout the years my interest was with traditional cosmetic formulas from Europe. In the times before the big cosmetic stores and cosmetic giants, ointments and creams were prepared in the Apothecary. My aim is to provide you with the best of both worlds – the traditional and the modern.

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With my products I want to bring the magic of those lost times when you can order your custom cosmetics from your favorite pharmacist and even reuse your jar (we care for our environment!). I also provide homeopathic and nutritional consultations – taking a holistic approach, where mind and body are balanced.

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I am developing and rediscovering cosmetics that are clean, effective and proven with time. The products are of mostly natural origin and therefore have a defined shelf life. No preservatives, no animal testing, no artificial fragrances. Every batch is made in small amounts and individually customized for you, so sometimes it might take a few days to prepare. It is so important to know when your cream was made, and to be able to trace all the ingredients!

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I am your authentic, local, woman-owned Apothecary! I hope you will enjoy my products! From one real woman to another…

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10% percent of our profits will go to the Feeding America Backpack program, providing lunches for children in need.

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(https://www.feedingamerica.org/our-work/hunger-relief-programs/backpack-program)